The Promenade on the Peninsula Now Runs on Hourly Passes and Memberships

"Kids don't want to go to Chico's," Sophie Morgan told the Daily Breeze in August 2025, standing inside the gaming lounge she co-owns at the Promenade on the Peninsula. "They don't go out and shop anymore. They want to do something that entertains them."

A year later, the tenant directory at 550 Deep Valley Drive in Rolling Hills Estates reads like a list of places that sell time. You can buy an hour of VR, a month of unlimited play, a lane, a swing analysis, a basketball clinic, a parkour class or a public skate session. The mall that once ran on store purchases now runs mostly on admissions, sessions and memberships, and the biggest tenant in that plan hasn't opened its doors yet.

What the 2022 sale started

The Promenade changed hands in 2022. CoStar reported that private investor Cynthia Hu bought the property from Stoltz Real Estate Partners. The Daily Breeze later reported that the new owner had pledged to turn the mall into an entertainment destination focused on family-friendly experiences. The Promenade's own website describes the goal as bringing back "that sense of togetherness" in a "friendly neighborhood mall" centered on food, family and play.

Some of the existing tenants already fit that model before the new wave arrived. By August 2025, the Daily Breeze counted the 13-screen Regal, the LA Kings Ice rink, Equinox, Discovery World early education center and PVNet Academy for STEM and Art alongside "a handful of stores and restaurants." Each of those sells a ticket, a membership or an enrollment. The new tenants extended that pattern instead of breaking it.

How the new tenants charge

ZenesisX was the clearest early example. The 9,000-square-foot video gaming and virtual reality lounge cost $2 million to build, and it held its grand opening in mid-August 2025, according to the Daily Breeze. The same report counted nearly 50 gaming stations, including four VR rides, seven Meta Quest platforms, three VR racing simulators, 14 PlayStations, six Nintendo Switches and 10 Alienware PCs. Morgan's pitch was access: every game is already purchased, so a player can try an $80 title before buying it for home.

The pricing model reported at the August 2025 opening tells you most of what you need to know about the new Promenade:

Golf Theory is open with daily hours posted. Its site doesn't give an opening date or say how many simulator bays it has. Urban Youth Park, the indoor movement and parkour space, also has no published opening date. What these venues share is the repeat visit. A class schedule, a camp week or a monthly membership is built to bring the same family back on a regular basis, which is a different kind of traffic from a once-a-season shopping trip.

ZenesisX had plans beyond the hourly pass, too. At opening, Morgan told the Daily Breeze about e-sports leagues and "Parents Night Out" events. She also said there were no plans to add a bar or alcohol.

Level Up anchored the lower level

The tenant that gave the new Promenade a nighttime draw opened just before Christmas. The Pen reported that Level Up Bowl & Bistro opened on Dec. 22, 2025, with 14 lanes including four VIP lanes, an arcade, a bar, a restaurant and party rooms. La Vista put it beneath the Regal Cinemas and counted more than fifty arcade games. It also reported a bistro menu of shareable appetizers, wings, burgers and pizza that changes seasonally.

Level Up sits in Suite 118. The mall is grouping its play tenants together there. Hoodline reported that the lower level now holds Level Up, The Sports Complex and several youth sports and indoor entertainment tenants side by side. The open slot in that cluster is Suite 116.

The biggest piece is still a "Coming Soon" sign

Suite 116 is reserved for Mega Looma Epic Adventure Park. Hoodline reported in August 2026 that it will cover 35,000 square feet, with bumper cars, trampolines, arcade games, karaoke rooms, party rooms and a photobooth. For scale, that is close to four times the size of ZenesisX, which until now was the attraction the Daily Breeze called the first of its kind in the South Bay.

As of October 2026, it hasn't opened. The Mega Looma website still says "Coming Soon 2026," and the Promenade directory still lists Suite 116 as "COMING SOON." Both WhatNow and Hoodline reported in early August 2026 that the park was planned for "later this year" with no firm date. The plan has been in motion for a while. Hoodline noted that Mega Looma LLC was incorporated on Aug. 7, 2024, with a Rolling Hills Estates address.

The operator already has a footprint at the mall. Hoodline identified entrepreneur Gloria Lee as the owner of Sugo Social, a New American restaurant blending Korean and Latin influences that opened at the Promenade in 2025. Lee also runs an indoor children's playground in Lomita, which Hoodline described as the prototype for the much larger Mega Looma. Once Mega Looma opens, one operator will run both a restaurant and the mall's largest play space.

Where the food fits

The dining lineup has filled in around the play tenants. A March 2026 Palos Verdes Source roundup named Sugo Social, Billy D's, Terra Mia Woodfire Kitchen, Nara Boba, Fika Fika Creamery and Fuego Cravings among the restaurants that had arrived. The same roundup listed Sky Photo and Kiddleton Claw Machine Zone among the new non-food tenants and mentioned a new green space for kids. That list is a March snapshot. None of those businesses has a confirmed opening date in the months since, so this post treats them as present without calling any of them a fall arrival.

Some familiar names are gone. Ruby's Diner, which sat beside the ice rink, has closed. Regal, Equinox and LA Kings Ice all remain on the current directory.

Two dates on the fall calendar

The Promenade's seasonal events follow the same family-first pattern as its tenants:

• Saturday, Oct. 31, 3 to 6 p.m. Promenade PV's Trick or Treat, with a haunted house, carnival rides, face painting, a scavenger hunt and a costume contest.
• Saturday, Dec. 12. The Palos Verdes Peninsula Holiday Parade of Lights, which the City of Rolling Hills Estates lists as running west on Deep Valley Drive through the Promenade to Norris Center Drive, with Santa as guest of honor. The city is accepting entries from community groups, organizations and businesses.

The Promenade's own events page currently returns a not-found page, so the city's parade listing is the firmest holiday date available for now. If Mega Looma opens before Dec. 12, the parade route will pass a lower level with every suite in that play cluster occupied.

The team at Hirano Homes follows changes like this across the Peninsula, from new tenants at the Promenade to the Mega Looma opening date we're still waiting on. If you're curious how a year of new neighbors at Deep Valley Drive might affect your home's value, start with our Instant Home Valuation and we'll go over the local picture with you.